McDonald's re-opened after the COVID-19 lockdown in the latter half of 2020. During this time, it was important to reassure its consumers about the brand's safety standards and updated procedures while affirming their love for the products. These films showcased the brand as part of consumers 'new normal' lives, celebrating the human spirit and connections.
This campaign was rated the best with the highest ABU score rating for McDonald's in the SEA region.
McDonalds Safety Campaign - Prime Film
McDonalds Safety Campaign - Home Delivery Film
McDonalds Safety Campaign - Dine-In Film
McDonalds Safety Campaign - Take Out Film
McDonalds Safety Campaign - On The Go Film
McDonalds Safety Campaign - Crew Safety Film
McDonalds Safety Campaign - Food Safety Film